If they "want to succeed in Vietnam, they have to change the way they serve," one customer says...

|By:, SA News Editor

If they "want to succeed in Vietnam, they have to change the way they serve," one customer says of Starbucks' (SBUX) brewing methods at its Ho Chi Minh City flagship store. Of all the markets into which the Seattle coffee giant has ventured, Vietnam may prove the most challenging given the country's rich coffee culture which dates back at least a century. Predictably however, business is good, and Howard Schultz says sales are already exceeding expectations despite locals' penchant for what WSJ describes as a "thick, oily" domestic brew. (Also: SBUX goes to Myanmar)