J.C. Penney (JCP) receives a stinging price target cut from BMO Capital to $7 on the firm's take...

J.C. Penney (JCP) receives a stinging price target cut from BMO Capital to $7 on the firm's take that it would take a miraculous "massive increase" in sales to return the retailer to profitability. A more likely scenario could be tangible equity turning negative in FY15, warns the firm. JCP -0.2% premarket.

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Comments (5)
  • GioTrader13
    , contributor
    Comments (52) | Send Message
    Hog wash... Maxim Group Just raised JCP to Buy from Hold and raised the target to $27.00 Stock is Trading at $18.32 in pre-market up $.31. Goes to show that most of the Wall Streets penguing have wasted a lot of college money and have no clue of how things work.
    20 May 2013, 09:09 AM Reply Like
  • williamcarswell
    , contributor
    Comments (154) | Send Message
    Do you have any idea what JCP's EV is today vs 2010 (its last decent year)? Maybe you should pump less and read more.
    20 May 2013, 11:53 AM Reply Like
  • joker
    , contributor
    Comments (172) | Send Message
    It's obvious that not every firm has the same reputation, as well as market-moving power. Case in point: this BMO downgrade vs. Maxim upgrade. JCP stock price rose more than 2%.


    I guess this BMO should either fire the analyst, or make revamp itself - anyway, is it an audit firm? so it has more ambition and wanted to be an investment firm? Everyone in the world wants that, too. What makes it got noticed? Stupid calls like this on JCP won't cut it.
    20 May 2013, 12:08 PM Reply Like
  • Seth Golden
    , contributor
    Comments (3146) | Send Message
    So the Maxim analyst is bullish on bringing back old brands like St. Johns Bay and others. I'm sorry but didn't the core J.C.Penny launch JCP toward where we are today? So basically we can get back to where we were a few years ago before continuing the same spiral downward. Snyder needs to do better than this, it doesn't hold water.
    20 May 2013, 12:22 PM Reply Like
  • GioTrader13
    , contributor
    Comments (52) | Send Message
    Yes bringing back ST John’s Bay and other old brands is bullish. Those brands will bring back many of the old customers (and Sales) who will then see the newer brands. This is what Johnson should have done in the first place…
    20 May 2013, 01:05 PM Reply Like
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