Amazon's (AMZN) ad ambitions pose a threat to Google (GOOG), thinks ReadWrite's Derek Brown. In...
May 21 2013, 19:39 ET
Amazon's (AMZN) ad ambitions pose a threat to Google (GOOG), thinks ReadWrite's Derek Brown. In addition to Amazon's vision/ambition, obsession with customer satisfaction, and willingness to forgo near-term profits, the e-commerce giant's mountains of consumer purchase data stand to give it an edge as it pushes ads on its sites, on Kindles, and through a targeted display ad network. Moreover, Amazon could provide customers/partners with "relevant online transaction activity that might follow [its ads], effectively offering a closed loop marketing environment unlike any other." Of course, Google isn't standing still either.