CAD software giant Autodesk (ADSK) isn't normally thought of as a consumer tech outfit, but the...

|By:, SA News Editor

CAD software giant Autodesk (ADSK) isn't normally thought of as a consumer tech outfit, but the popularity of its inexpensive SketchBook apps for iOS and Android is providing unexpected benefits. "It's the best advertising we've had in years," says CEO Carl Bass. SketchBook co-developer Thomas Heermann views consumer expertise as valuable for business software vendors, given the growing "consumerization" of corporate IT.