Boston Beer (SAM) increased sales by over 40% during a four-week tracking period, according to...


Boston Beer (SAM) increased sales by over 40% during a four-week tracking period, according to Citi Research. A combination of seasonal specials, higher promotional spending, and attractive pricing helped beer sales shoot up 18% in dollar terms.

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  • Michael Bryant
    , contributor
    Comments (7067) | Send Message
     
    (SAM) is a Buffett-like play: a soon-to-be household name.
    25 May 2013, 08:24 AM Reply Like
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