Global soccer is enjoying a sponsorship bonanza, attracting $4.5B in 2012, or more than any...

|By:, SA News Editor

Global soccer is enjoying a sponsorship bonanza, attracting $4.5B in 2012, or more than any other sport and and two-thirds above last year. Manchester United (MANU) is among those to benefit, while sponsors are guaranteed a global reach at the high end of the game."Compare it to running an advertising campaign in 120 countries," says United sponsor Aon (AON), or as the FT puts it, killing "120 birds with one rather expensive stone."