BTIG analyst Rich Greenfield says 2012 will see a shift away from traditional cable TV when a...

|By:, SA News Editor

BTIG analyst Rich Greenfield says 2012 will see a shift away from traditional cable TV when a "virtual" cable offering emerges on the scene to deliver "real" TV from the web. He envisions a major company lining up a wide score of distribution deals to enable them to offer consumers nearly the same variety of channels for live TV that they have now through cable providers. Potential players: WMT, AMZN, MSFT, DISH, VZ.