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Faced with tough competition from Google's (GOOG) AdMob and others, Apple's (AAPL) iAd mobile ad...

Faced with tough competition from Google's (GOOG) AdMob and others, Apple's (AAPL) iAd mobile ad business is undergoing a strategy shift. Gone is Apple's insistence that advertisers commit at least $1M to a campaign, and that advertisers pay for every last screen tap. IDC estimates iAd has 15% of the mobile display ad market, compared with 24% for Google and 17% for startup Millennial Media.
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