eMarketer estimates the average American now spends 4:34/day watching TV, a figure that's...

|By:, SA News Editor
eMarketer estimates the average American now spends 4:34/day watching TV, a figure that's actually up 10 minutes from last year. Internet usage rose by 12 minutes, to 2:47/day, while newspaper and magazine usage both declined. It's noted that mobile devices still command a disproportionately small share of ad budgets relative to their usage rate, leaving plenty of room for growth. (Nielsen data)