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The phrase "there is no such thing as bad publicity" might not apply to a retailer that...

The phrase "there is no such thing as bad publicity" might not apply to a retailer that accidentally creates a teakettle with a striking resemblance to Adolph Hitler. That's the misfortune J.C. Penney (JCP) had to deal with this week as social media lit up over its $40 Michael Graves Design Bells and Whistles Stainless Steel Tea Kettle which was pulled from its website and from a billboard in California due to the unfortunate development.
Comments (5)
  • XTigerX
    , contributor
    Comments (230) | Send Message
     
    Striking resemblence??? The madness of crowds presents itself once again.
    30 May 2013, 08:29 AM Reply Like
  • BIG_BEN
    , contributor
    Comments (154) | Send Message
     
    Seems like pretty good publicity to me. According to the article, they sold out of the teakettles. JCP has not moved product that quickly in years!
    30 May 2013, 08:33 AM Reply Like
  • karmike
    , contributor
    Comments (190) | Send Message
     
    In a continuation of "the keystone cops management team does retail", one has to wonder why (A). They run a picture that so clearly resembles hitler (did they not learn anything about the power of public opinion from the Ellen experiment and (B). Why in the world would anyone with any advertising sense running through money like JCP is run billboard advertising on a tea kettle???
    30 May 2013, 08:55 AM Reply Like
  • DKSchneider
    , contributor
    Comment (1) | Send Message
     
    The item sold out on the JCP.COM site; it was not pulled. The company still sells the Michael Graves designed tea kettle in the stores.
    30 May 2013, 09:15 AM Reply Like
  • ldeaster
    , contributor
    Comments (85) | Send Message
     
    DkSchneider Thanks for clearing up BIG_BEN's comment
    30 May 2013, 12:44 PM Reply Like
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