Seeking Alpha

Green Mountain Coffee (GMCR -10.4%) is off sharply today, giving back a large chunk of its...

Green Mountain Coffee (GMCR -10.4%) is off sharply today, giving back a large chunk of its post-crash gains. The culprit may be Symphony/IRI data claiming the market share and average selling price of Green Mountain's K-Cups fell in November. However, the declines are modest in scope.
Comments (4)
  • Yaron Ron Reuven
    , contributor
    Comments (465) | Send Message
    thats odd, because this information conflicts with the analyst info that came out over the last week. someone is lying, and i dont think it was today's report.
    13 Dec 2011, 02:55 PM Reply Like
  • BadCop_NoDonuts
    , contributor
    Comments (482) | Send Message
    Yeah, the analysts would never lie or fudge or pump!
    13 Dec 2011, 03:04 PM Reply Like
  • jschroe36
    , contributor
    Comments (66) | Send Message
    Gravity is a bit*h
    13 Dec 2011, 03:33 PM Reply Like
  • doc_hawkins
    , contributor
    Comments (168) | Send Message
    It was upgraded by William Blair and Co 01DEC
    It was pumped by an analyst at William Blair and Co 09DEC


    The story


    From Bloomberg
    Shares of Green Mountain Coffee Roasters (NASDAQ:GMCR) are lower in afternoon trading following reports that the market share of the company's K-Cup unit dropped 0.3% in the four weeks ending Nov. 27.


    Analysis by a Bloomberg analyst, who cited Symphony/IRI data, also showed that the average unit price for K-Cups fell 1% over the four week period. At last look, Green Mountain's stock was down $5.14, or 9.10%, to $51.35.


    Glad I was on the sidelines
    13 Dec 2011, 04:00 PM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs