Theater operators are thinking big after early returns for movies this year on the large-screen...
Theater operators are thinking big after early returns for movies this year on the large-screen format look promising amid an overall tepid year for the U.S. box office. More companies are installing large screen formats (BigD, XD, RPX, ETX, etc.) in an effort to lure movie watchers away from home viewing and streaming options and see them pay premium prices. Looking for super-sized revenue: CNK, CKEC, IMAX, RGC, MCS, RDI, RLD.
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