E-mail/social media marketing software firm Constant Contact (CTCT +4.5%) and cloud contact center software firm inContact (SAAS +7.4%) join the list of names rallying on hopes the Salesforce-ExactTarget deal will spur further M&A activity. Wells Fargo observes Salesforce (CRM -3.1%) stated the bidding for ExactTarget (ET) was competitive, which leads it to think SAP or IBM may be interested. Though wondering if Salesforce will be able to tie together its acquisitions, Om Malik thinks the deal makes sense on paper, given ExactTarget's e-mail-focused offerings add "more structure to Salesforce’s ambiguous sounding Marketing Cloud." Marc Benioff suggests Salesforce is now likely to "[take] a vacation" from M&A for 12-18 months.
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