at MarketWatch.com (Thu, 3:40PM)
Google's (GOOG -1.1%) DoubleClick unit doesn't want to be left out of the native ad boom, which could pose a threat to sales of the traditional display ads Google generates billions in revenue from. In a blog post, display ad chief Neal Mohan says Google is testing native ad formats with publishers, and "will be looking to expand in the coming months." Demand for native ads is soaring on social media platforms, with Facebook (Sponsored Stories), Twitter (Promoted Trends/Tweets), and Tumblr all on board the bandwagon. Mohan is also announcing new ad campaign management, inventory-measurement, and (aided by Wildfire) social media marketing tools for DoubleClick.
How did this change your view of ?
More Bullish More Bearish It Didn't
This impact ()
Thanks for sharing your thoughts.
Submit & View Results
From other sites
at MarketWatch.com (Tue, 6:01AM)
at Zacks.com (Mon, 6:45PM)
at MarketWatch.com (Sun, 8:12PM)
at CNBC.com (Fri, 4:13PM)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs