Amazon (AMZN) paid $200M+ for its Viacom (VIA) streaming deal, Reuters reports. The news service adds the deal will run for more than two years and features "a deeper library of content" than what Viacom provided Netflix (NFLX). The deal is said to be Amazon's largest ever, though it should be noted the Epix deal's price tag could grow thanks to milestone payments. Regardless, Reuters' figure backs up Reed Hastings' April remarks about Amazon and Hulu "bidding more aggressively" for content. Netflix's Q1 EPS beat had much to do with margin improvements stemming from slowing content cost growth (liabilities up only $100M Q/Q to $5.7B).