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Yelp (YELP +4.4%) will benefit from a pending Apple Maps overhaul that will "significantly...

Yelp (YELP +4.4%) will benefit from a pending Apple Maps overhaul that will "significantly improve the user experience," argues Wedge Partners' Brian Blair. He sees the update to the oft-criticized Maps, which features heavy Yelp integration, bolstering the local reviews leader's already-strong mobile momentum. Blair trumpets the fact 36% of Yelp's Q1 ad impressions were mobile-related, up from 25% in Q4. (Yelp Q1 data)
Comments (3)
  • Yelp off !
    5 Jun 2013, 11:21 AM Reply Like
  • I don't get this Apple Maps big deal, from the beginning when it came out. So what it was not ready.

     

    I was looking for an address in Shanghai (I don't dive, nor have a smartphone), couldn't find it in G-maps so I switched over to Baidu maps and found the location.

     

    What's the big deal?
    5 Jun 2013, 11:47 AM Reply Like
  • I don't get this Apple Maps big deal, from the beginning when it came out. So what it was not ready.

     

    I was looking for an address in Shanghai (I don't drive, nor have a smartphone), couldn't find it in G-maps so I switched over to Baidu maps and found the location.

     

    What's the big deal?
    5 Jun 2013, 11:47 AM Reply Like
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