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Electronic Arts (NASDAQ:EA) bets that the force will be with it after it invested more money and...

Dec. 20, 2011 1:49 PM ETElectronic Arts Inc. (EA) StockEABy: Clark Schultz, SA News Editor2 Comments
Electronic Arts (NASDAQ:EA) bets that the force will be with it after it invested more money and energy into Star Wars: The Old Republic than any game in the firm's 30-year history. Baird analyst Colin Sebastian sees the endeavor as an "all-in" bet for the firm. "This caps years of development and hundreds of millions of dollars. It's a very important part of their pipeline for the next several years. If it's a failure, it's a huge loss for EA."

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