Seeking Alpha

Sina's (SINA +1.7%) partnership with Alibaba will lead to better targeted Weibo ads and improved...

Sina's (SINA +1.7%) partnership with Alibaba will lead to better targeted Weibo ads and improved conversion rates for Weibo's Promoted Post ads, argues Jefferies' Cynthia Meng in a note that's lifting shares. Meng sees Weibo generating $164M in 2013 revenue, before "heavy lifting from Alibaba" begins in late 2014 or early 2015. Sina has promised the partnership, which features product development efforts and user data sharing, will produce $380M in revenue over the next 3 years. (yesterday)
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