Retail Geeks thinks it's a worthwhile venture to track which brands are attracting the most new...

|By:, SA News Editor

Retail Geeks thinks it's a worthwhile venture to track which brands are attracting the most new Facebook fans, more as a backdrop to help provide context and comparative peer data than to assume a linear relationship to sales trends. In the hunt for Facebook relevance - Amazon (AMZN), Nautica (VFC), and Fanta (KO) are three hot brands - while OfficeMax (OMX), Hanes (HBI), and Krispy Kreme Doughnuts (KKD) are barely moving the Facebook meter.