"Educated guesses" put the price tag for SAP's purchase of hybris around $1.2B-$1.5B, says...

|About: SAP AG (SAP)|By:, SA News Editor

"Educated guesses" put the price tag for SAP's purchase of hybris around $1.2B-$1.5B, says AllThingsD's Arik Hesseldahl. BMO believes the deal makes SAP a top-3 e-commerce software vendor, along with Oracle and IBM, and others see similarities between SAP's plans to create an end-to-end CRM software platform for analyzing retailer data and engaging with customers across channels, and Salesforce's (CRM) attempts to create an end-to-end cloud marketing platform with the help of ExactTarget. Discussing the deal, co-CEO Bill McDermott stated SAP wants to provide "everything a CEO needs to run a corporation in full intimacy with their consumer" in real-time.