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YouTube's (GOOG) mobile ad sales have tripled over the last 6 months and about a quarter of its...

YouTube's (GOOG) mobile ad sales have tripled over the last 6 months and about a quarter of its 1B users now watch videos on handheld devices, boasts sales VP Lucas Watson. The yanking of an ad-free YouTube app from iOS 6, and Google's subsequent release of an ad-featuring iOS app, likely have much to do with the jump. But so does soaring traffic: Nielsen estimates at least 70M U.S. smartphone users accessed YouTube apps in March, +42% Y/Y; international growth is probably higher. Last fall, Nomura estimated YouTube, whose short-form material is more mobile-friendly than Netflix and Hulu's fare, will yield $3.2B in 2013 revenue. Wedge Partners sees 20%-25% of YouTube's ad sales now coming from mobile.
Comments (1)
  • gmmpa
    , contributor
    Comments (467) | Send Message
     
    I always thought YouTube was a highly under valued app for Google. It is a wealth of information and a great source of product reviews which do motivate me to purchase items, however I don't believe that Google gains a commission on the resulting purchases. Never the less it is as important to me as the search function.
    7 Jun 2013, 11:05 PM Reply Like
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