YouTube's (GOOG) mobile ad sales have tripled over the last 6 months and about a quarter of its...
Jun 6 2013, 12:45 ET
YouTube's (GOOG) mobile ad sales have tripled over the last 6 months and about a quarter of its 1B users now watch videos on handheld devices, boasts sales VP Lucas Watson. The yanking of an ad-free YouTube app from iOS 6, and Google's subsequent release of an ad-featuring iOS app, likely have much to do with the jump. But so does soaring traffic: Nielsen estimates at least 70M U.S. smartphone users accessed YouTube apps in March, +42% Y/Y; international growth is probably higher. Last fall, Nomura estimated YouTube, whose short-form material is more mobile-friendly than Netflix and Hulu's fare, will yield $3.2B in 2013 revenue. Wedge Partners sees 20%-25% of YouTube's ad sales now coming from mobile.