Disney (DIS) CEO Bob Iger delivered a fascinating speech in China yesterday in which the exec...

|By:, SA News Editor

Disney (DIS) CEO Bob Iger delivered a fascinating speech in China yesterday in which the exec brought home the point that bringing entertainment to Chinese audiences is an art form - not a science. He says the company is treading carefully with Shanghai Disney and adaptions of popular U.S. films and TV series. The hasty approach by some peers in China - including Sony's Django Unchained disaster - indicates the conservative approach by Disney might pay off in the long term.