Optimistic plans by retailers entering the holiday season are not panning out, says consultant...

|By:, SA News Editor

Optimistic plans by retailers entering the holiday season are not panning out, says consultant David Bassuk, resulting in pre-Christmas markdowns that are more widespread than typical. Nomura analyst Paul Jejuez, after a weekend surveying malls, is concerned - "You have to be at 40% off to drive traffic."