Sina (SINA +3%) and Youku (YOKU +1.7%) continue their alliance-forming ways by partnering with...

|About: Sina Corporation (SINA)|By:, SA News Editor

Sina (SINA +3%) and Youku (YOKU +1.7%) continue their alliance-forming ways by partnering with each other. Youku's videos will be embedded within Sina Weibo (appearing in video search results), and will be pushed to Weibo users through a "personalized recommendation section." The companies talk up the mobile implications of the deal, noting 76% of Weibo daily users access via mobile devices, and that Youku's daily video views have soared to 170M. The deal follows Sina's partnership with Alibaba, Youku's tie-up with Renren, and Baidu's purchase of video site PPS.