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Sina (SINA +3%) and Youku (YOKU +1.7%) continue their alliance-forming ways by partnering with...

Sina (SINA +3%) and Youku (YOKU +1.7%) continue their alliance-forming ways by partnering with each other. Youku's videos will be embedded within Sina Weibo (appearing in video search results), and will be pushed to Weibo users through a "personalized recommendation section." The companies talk up the mobile implications of the deal, noting 76% of Weibo daily users access via mobile devices, and that Youku's daily video views have soared to 170M. The deal follows Sina's partnership with Alibaba, Youku's tie-up with Renren, and Baidu's purchase of video site PPS.
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