Chris Katje sees the decision to stream the Super Bowl free (previous) for the first time ever...

|By:, SA News Editor

Chris Katje sees the decision to stream the Super Bowl free (previous) for the first time ever as benefiting both Comcast (CMCSA +0.5%) and Live Nation (LYV +2.9%). He works out an estimate for 800K online SB viewers that will see a different set of commercials - adding a new revenue stream for Comcast. The selection of Madonna for the Super Bowl's halftime entertainment show could help sales of her music, timed close to the release of her first album under the Live Nation label set for March 2012.