"Netflix (NFLX) has exploded the old broadcast television format," says Tero Kuittinen,...

"Netflix (NFLX) has exploded the old broadcast television format," says Tero Kuittinen, discussing the implications of Arrested Development's use of a unique/complex episode structure. "Entire 10-episode cycles can be created in a way that makes them far more elaborate and tightly plotted than anything network television can handle." There could also be implications here for Amazon. Though reviews weren't great, one study pegged AD's opening weekend viewing at 3x that of  the acclaimed House of Cards. Also: NPD estimates Netflix had an 89% share of Q1 U.S. subscription TV show streaming activity; Hulu had 10%, and Amazon Prime (AMZN) just 2%.

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Comments (10)
  • DIgitalMediaView
    , contributor
    Comments (631) | Send Message
    Interest in AD4 has fallen off a cliff. Check Google Trends (http://bit.ly/178q66C). Depending on which exact terms you search (arrested development by itself or paired with other terms like netflix), and how you parameterize territory and sub categories, you'll see a decline of up to 90% or more from May 26 interest peak to June 6, less than two weeks after its debut. This performance is much worse than the three other season-dumped, binge-viewed NFLX shows. This has disastrous implications for the value of the series revival to NFLX in terms of customer acquisition/retention. There are several possible explanations--negative reviews of the entire season killed buzz, increased (3x?) binge viewing deadened social marketing dynamics, complex narrative structures didn't work for the show's fans or batch distribution--but whatever the explanation, AD4 was clearly a failure for NFLX.
    7 Jun 2013, 07:20 PM Reply Like
  • Philip Marlowe
    , contributor
    Comments (1625) | Send Message
    Unfortunately the TV arrested development was far far far better than the new netflix episodes.
    7 Jun 2013, 11:47 PM Reply Like
  • Sakelaris
    , contributor
    Comments (2707) | Send Message
    I take no stand on the quality of those Arrested Development shows, old or new, as I have not seen the series. I might try it, however
    But consider the really great news in this, folks. For decades, a TV series was at the mercy of network programmers and could often be cancelled with no further appeal possible. I note that NBC cancelled the Star Trek show in 1969 despite fan opinions. Now there is a new chance for TV series. We should all be glad over that!
    8 Jun 2013, 07:24 AM Reply Like
  • KISS_investor
    , contributor
    Comments (389) | Send Message
    The more people making high quality programming the better..


    However, its silly hyperbole to say Netflix has blown up anything..
    Breaking Bad, Mad Men, Top of the Lake..


    The networks used to blast out whole series in a week or two...ever hear of Roots?
    8 Jun 2013, 08:45 AM Reply Like
  • DIgitalMediaView
    , contributor
    Comments (631) | Send Message
    I agree wholeheartedly. Everyone is talking about the new golden age of television (http://bit.ly/18fBJfV) for good reason. There's an amazing array of interesting new programming available from multiple sources even during the summer season, which used to be TV's dead zone (see this overview in Wired: http://bit.ly/13lHF0b). Some of the shows in the "golden age" conversation are not just great television, but some of the best works of dramatic narrative popular culture created in this generation, shows like the Sopranos, The Wire and Game of Thrones to add to the list that includes Breaking Bad and Mad Men. Not to mention a lot of other merely very good dramas and a slew of great comedy programs (check out WGA's recent list of best-written series, http://bit.ly/18fBJfW).


    The idea that NFLX is the savior of television is ridiculous. TV has never been better and NFLX has so far produced one hit (House of Cards), one miss (AD4), one flop (Hemlock Grove) and one trifle (Lilyhammer). Only Wall Street hype places NFLX in any meaningful discussion of quality TV production.
    8 Jun 2013, 11:24 AM Reply Like
  • Sakelaris
    , contributor
    Comments (2707) | Send Message
    The WGA list of best-written TV series is interesting. And of the top ten shows listed, four are currently available on Netflix streaming, probably all the remainder can be seen via Netflix DVDs!


    Netflix, despite its occasional stumbles, has certainly been great for my TV entertainment!
    8 Jun 2013, 01:49 PM Reply Like
  • DIgitalMediaView
    , contributor
    Comments (631) | Send Message
    It's a good "best written" list with historical depth and a balanced mix of popular and artistically successful programs. And you're right that NFLX and the other DVD renters distribute almost all those shows, while NFLX and the other streaming services have some of the older classics.


    My point was that NFLX production of originals is not a game-changer by any stretch of the imagination. House of Cards was a good show but it didn't make the WGA Top 101. The idea that NFLX program development is rapidly transforming their position in the TV ecosystem from secondary distribution channel dependent on licensing deals to "the HBO of the Internet" powered by originals is absurd: HBO has 8 shows in the WGA's top 50.
    8 Jun 2013, 02:31 PM Reply Like
  • porthos
    , contributor
    Comments (88) | Send Message
    the downside of a network/netflix/amazon buying a total season (sight unseen in the case of house of cards) is that there is no room for error or tweaking of the series once it is underway. What you have is all you are going to get and it better be good or it will be a huge sink hole for cash. If a network strings out a series it can either be changed or cancelled if necessary based on viewing numbers. There is no such latitude in the series dump all at once business model.
    8 Jun 2013, 11:01 AM Reply Like
  • seemikeread
    , contributor
    Comments (6) | Send Message
    89 + 10 + 2 is 101 percent...
    9 Jun 2013, 10:47 AM Reply Like
  • Eric Jhonsa
    , contributor
    Comments (1276) | Send Message
    That's probably due to NPD rounding numbers.
    9 Jun 2013, 02:39 PM Reply Like
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