As Amazon (AMZN) introduces a controversial price-checking app (I, II), bricks-and-mortar...

As Amazon (AMZN) introduces a controversial price-checking app (I, II), bricks-and-mortar retailers are pulling out all the stops to respond to the broader phenomenon. Their efforts include quickly matching the prices of major online retailers, and investing heavily in exclusive products. GNC claims 56% of the products it now sells are exclusive or company-branded. (previously)

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Comments (4)
  • Jason Tillberg
    , contributor
    Comments (1330) | Send Message
    They are also quickly debasing the quality of those products too.
    27 Dec 2011, 01:48 PM Reply Like
  • labas112
    , contributor
    Comments (531) | Send Message
    There should be no reason for anyone with a smartphone to not be using their barcode scanner to scan the upc on products to find the best choice at this point. THe technology has been around longer than amazon making their own price comparison app.
    27 Dec 2011, 01:56 PM Reply Like
  • phxcrane
    , contributor
    Comments (763) | Send Message
    It will be great for the consumer. If you can keep the liberal politicians out of it.
    27 Dec 2011, 02:05 PM Reply Like
  • Hoopono
    , contributor
    Comments (385) | Send Message
    Well yes ph, but you can (and maybe should!) say that about almost anything.
    27 Dec 2011, 02:12 PM Reply Like
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