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Apple (AAPL +0.5%) unveils new 11" and 13" Macbook Air models. Aided by Intel's (INTC +1.7%)...

Apple (AAPL +0.5%) unveils new 11" and 13" Macbook Air models. Aided by Intel's (INTC +1.7%) low-power Haswell CPUs, Apple claims the 11" Air will get 9 hours of battery life, and the 13" model 12 hours. The 11" model goes for $999 (128GB) and $1199 (256GB), and the 13" model $1099 and $1299; they start shipping today. Also announced: a revamped Mac Pro that's 1/8 the size of the current model and supports dual AMD (AMD +2%) FirePro GPUs; new AirPort Wi-Fi access points; and new 2tB/3TB Time Capsule hard drives. "Can't innovate anymore my ***," exclaims VP Phil Schiller. (more on Apple) (live blog) (webcast)
Comments (12)
  • Expensive for 13" models, but that's Appl. (I'm typing this on a 17" MacBook Pro, best laptop I've owned ever. Could have better power management and battery life, but I blame Intc for that. :)
    10 Jun 2013, 02:24 PM Reply Like
  • The 13 is cheaper than the last version. I'm trying really hard to resist the shiny.
    10 Jun 2013, 02:47 PM Reply Like
  • At least in the professional market, a move for the Mac Pro to better handle 4K video may severely impact AVID in professional video and broadcast markets. Of course AAPL will need to update Final Cut later this year.

     

    Definitely an interesting move towards AMD when there was some expectation of pushing forward their own A series of processors. INTL still in the game, but for how many more model refreshes.
    10 Jun 2013, 02:44 PM Reply Like
  • "Definitely an interesting move towards AMD when there was some expectation of pushing forward their own A series of processors. INTL still in the game, but for how many more model refreshes."

     

    Apple's A series processors are not even in the same weight class as Haswell ULT in terms of performance or sophistication in power management.
    10 Jun 2013, 04:33 PM Reply Like
  • I think more than a few analysts have been expecting AAPL to move towards their own processor design in the future, across all their products. Perhaps this is still many years away.
    10 Jun 2013, 04:49 PM Reply Like
  • "I think more than a few analysts have been expecting AAPL to move towards their own processor design in the future, across all their products."

     

    The majority of these analysts are clueless.
    10 Jun 2013, 05:12 PM Reply Like
  • Definitely agree with you there, though those clueless analysts continue to get airtime for their viewpoints (guesses). Seriously, CNBC should put a few people here on the daily viewpoint, starting with you Ashraf.
    10 Jun 2013, 05:28 PM Reply Like
  • A good bit faster and much longer battery life. Considering that the screen and computer are pretty much the same the new, "all-day" battery life is a huge endorsement of Haswell. This is its best new feature--50+% in overall battery life.
    10 Jun 2013, 03:16 PM Reply Like
  • Umm.. where is the apple innovation? Sounds like VP Phil Schiller is taking full credit for Intel's accomplishments in Haswell. Sure looks like a Macbook Air with industry standard off the shelf upgrades. Next time create your own innovation before taking credit for other's. The real question is what's going to happen to the tablet bubble once people realize they can get all day battery life with a full powered laptop.
    10 Jun 2013, 04:02 PM Reply Like
  • Buy both....like me....
    11 Jun 2013, 01:19 AM Reply Like
  • Have to agree there, original Macbook Air was innovative, this seems like just your usual run of the mill product update with newer Intel and other parts.

     

    The only thing that one can consider innovative is the trashcan Mac Pro design (personally I like it).
    11 Jun 2013, 03:46 AM Reply Like
  • Good job Intel! And...good job, Apple for picking the right components :)
    10 Jun 2013, 04:32 PM Reply Like
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