The "dirty little secret" about big Black Friday sales is more sales mean more returns, writes Kristen Bentz, remaining bearish on the holiday season. Feverishly spending amidst the hype and promotions, consumers go home, look at their receipts, and remorse sets in. "Black Friday does not a season make ... one need(s) to look at November and December together."
The "dirty little secret" about big Black Friday sales is more sales mean more returns, writes...
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