KeyBanc initiates Mattress Firm (MFRM) with a Buy rating and $28 price target on the strength of...

|About: Mattress Firm Holding Corp. (MFRM)|By:, SA News Editor

KeyBanc initiates Mattress Firm (MFRM) with a Buy rating and $28 price target on the strength of the firm's strong brand and proven retail concept. "Beyond new store openings, MFRM comps are positioned to benefit from pent-up demand in the industry, innovation and growing demand for specialty mattresses, and share gains from increased advertising."