Online merchants keep a close eye on an emerging trend that could be called SUI (shopping under...

|By:, SA News Editor

Online merchants keep a close eye on an emerging trend that could be called SUI (shopping under the influence), as more consumers report hitting online sites while inebriated. Despite the difficulty in tracking reliable data, firms such as eBay and QVC are timing promotions and emails to hit consumers while they're more likely to engage in "impulse buying."