Seeking Alpha

Looking to keep mobile rivals such as Facebook, Foursquare, and Google at bay, Yelp (YELP -1.3%)...

Looking to keep mobile rivals such as Facebook, Foursquare, and Google at bay, Yelp (YELP -1.3%) has updated the Nearby feature in its iOS app (presumably the Android app will also get updated) to include automatic local business suggestions based on a user's location, friends, review history, and other user info. Though Yelp's reviews database gives it a way to stand out, Facebook (which has its own Nearby feature) and others have been using personalized suggestions to reel in mobile users trying to quickly find a local restaurant, bar, etc. (more on Yelp/mobile: I, II)
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