H-P (HPQ +3.6%) is giving Google Apps (GOOG -0.8%) a big endorsement; the company is launching SMB IT in a Box, a solution that pairs H-P's PCs, printers, management software, and services with Google Apps subscriptions. SMB IT will be offered worldwide via H-P's giant reseller network by year's end. It arrives shortly after Microsoft (NASDAQ:MSFT) gave Office 365 a feature-packed update in an effort to keep Google and other cloud rivals at bay, and to migrate customers to subscription plans. The Small Business Premium version of 365 goes for $12.50/user/month; Google Apps for Business goes for either $5/user/month or $50/year.