Looking at the sharp fall in names like MCD, BWLD, DPZ, and PNRA in a bright green tape, Ivan...

|By:, SA News Editor

Looking at the sharp fall in names like MCD, BWLD, DPZ, and PNRA in a bright green tape, Ivan Hoff suggests a repeat of early 2011's reflation trade - long commodities, short restaurants - might be in order. Higher costs put a double hit on restaurants, cutting margins at the same time squeezed consumers are forced to spend less on meals.