Many of iOS 7's new icons were designed by Apple's (NASDAQ:AAPL) marketing and communications unit rather than app design teams, and "there wasn’t a whole lot of communication between the various [app design] teams" The Next Web reports, while adding design work is still very much in progress. The report comes as software designers keep taking aim at iOS 7 - a parody blog titled Jony Ive Redesigns Things is one notable example. Many of those defending the revamp, such as Wired's Cliff Kuang and Quora's David Cole, argue iOS 7's "flatness" makes it well-suited for an era of interconnected apps, services, and devices, where what's going on behind the scenes matters as much as what's on a display at a given moment. (previous)