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Many of iOS 7's new icons were designed by Apple's (AAPL) marketing and communications unit...

Many of iOS 7's new icons were designed by Apple's (AAPL) marketing and communications unit rather than app design teams, and "there wasn’t a whole lot of communication between the various [app design] teams" The Next Web reports, while adding design work is still very much in progress. The report comes as software designers keep taking aim at iOS 7 - a parody blog titled Jony Ive Redesigns Things is one notable example. Many of those defending the revamp, such as Wired's Cliff Kuang and Quora's David Cole, argue iOS 7's "flatness" makes it well-suited for an era of interconnected apps, services, and devices, where what's going on behind the scenes matters as much as what's on a display at a given moment. (previous)
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Comments (10)
  • justaminute
    , contributor
    Comments (593) | Send Message
    Methinks thou dost defend too much.
    13 Jun 2013, 01:25 AM Reply Like
  • WilScheung
    , contributor
    Comments (21) | Send Message
    The problem with people here at SA? Most of them don't anything about app development or design. All they care about making money. Hence they are easily manipulated by articles such as these.
    13 Jun 2013, 01:37 AM Reply Like
  • Rappenco
    , contributor
    Comments (603) | Send Message
    This is hardly an article; more like a news blurb.
    13 Jun 2013, 09:53 AM Reply Like
  • MedPhys
    , contributor
    Comments (13) | Send Message
    It's clear many of the app icons weren't designed by Jony Ive. Look at everything Ive has designed for Apple - it's simply stunning. The man is a genius.


    Some of these icons are just.... fugly. They belong on a Windows Phone, not an iPhone.
    13 Jun 2013, 01:48 AM Reply Like
  • imac007
    , contributor
    Comments (528) | Send Message
    Who do you think does the graphic design in companies? The guys in the mail room? I used to sell paper media ads. While I created a basic idea of the ad and what it should say, the end product was done by the graphic design department which was part of the marketing division. I am sure more graphic design at Apple is for marketing than developing icons for a UI. They are the experts at graphics, period. App design is more about placement and functionality. I do like the parallax view elements, though. I supect that idea belings to Ive. It turns the old icon look concept on its head. The old concept was a 3D object on a 2D background. This is the reversal, a 2D object on a 3D background, clever. Neat depth element.
    13 Jun 2013, 02:20 AM Reply Like
  • Kurt Windibank
    , contributor
    Comments (1166) | Send Message
    I've never seen so much attention thrown at such an insignificant issue.
    13 Jun 2013, 07:10 AM Reply Like
  • MJ Pragmatist
    , contributor
    Comments (147) | Send Message
    The functionality and features of the apps are what is most important by far, not how pretty the actual icon is. Did you ever hear a story like "people love Apple's map app, but don't use it because the icon isn't pretty enough"?
    13 Jun 2013, 07:16 AM Reply Like
  • afterallthat
    , contributor
    Comments (86) | Send Message
    Much ado about nothing. The big advance in the world of wireless is the OS7. There are still bugs, no doubt, but to have a seamless OS that works with all devices—iPhone to Desktop and just about everything in-between—is what the world will want. I find that Android and Microsoft are basically clunky compared to what Apple has produced up until now. OS7, if it doesn't have too many bugs, is the wave of the future.
    13 Jun 2013, 08:10 AM Reply Like
  • User 10906841
    , contributor
    Comment (1) | Send Message
    Seriously... Who really cares about the appearance of icons. I just want them to be something I can separate one from another, and maybe hint at what the app is...
    13 Jun 2013, 12:18 PM Reply Like
  • Sam Liu
    , contributor
    Comments (3864) | Send Message

    Apple's Flat Design Falls Flat on Wall Street | Wired Business |
    13 Jun 2013, 12:55 PM Reply Like
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