Fox's ad commitments for the upcoming season starting in September have reportedly fallen about...

|By:, SA News Editor

Fox's ad commitments for the upcoming season starting in September have reportedly fallen about 10% on year to $1.75B even though rates have risen 5-7%. The reason for the drop in commitments at the News Corp (NWS) unit is a 21% decline in ratings in the season that's just ended. The amount Fox attracted is far less than the $2.7B that CBS achieved.