Feeling the pressure from Samsung, Apple (AAPL) is mulling the launch over the next year of...


Feeling the pressure from Samsung, Apple (AAPL) is mulling the launch over the next year of so-called phablets - iPhones with 4.7" and 5.7" screens - reports Reuters, whose sources include those in the Asian supply chain. Also on the agenda are cheaper iPhone models, perhaps in the $99 range. "They constantly change product specifications almost to the final moment," cautions one of the sources.

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Comments (21)
  • gsterling
    , contributor
    Comments (1413) | Send Message
     
    I don't think 4.7" is a phablet. I have the Galaxy S3 and it's 4.8". Seriously though, they are 'mulling' it??? They should have been working on this a long time ago. I think Apple is going to run themselves right over a cliff.
    13 Jun 2013, 07:50 AM Reply Like
  • aardvark3
    , contributor
    Comments (676) | Send Message
     
    They are not going to reveal their game plan. Can investors not see what empire Apple is quietly building here? As I recall, Steve Jobs was resistant about making ipads for some time. Kudos to Apple for prudently reading the needs of the consumer. Seems like good business to me. Over the cliff and into a big ol' pool of profit...
    13 Jun 2013, 08:05 AM Reply Like
  • MajorDude
    , contributor
    Comments (280) | Send Message
     
    Samsung claims to have sold 10 million Galaxy S5s in the first month.

     

    But store surveys say that only half of that have sold through to consumers - the rest is still in the channel.

     

    Big screens are nice until you try and put them in your pocket.

     

    The point of a mobile smartphone is to put as much utility in your pocket as possible while still enabling you to put it in your pocket. So, the real question is: what is the tradeoff besides size and utility? What do people really want?

     

    Apple has offered only one model of iPhone at a time and is selling 40 million of them or so per quarter. They've done a pretty successful job of anticipating what consumers want - even though they weren't even building phones 5 years ago.

     

    Screen size is a relatively easy improvement to make - since screen-makers now make screens in pretty much every size.

     

    Apple made a 17" laptop for a while - but stopped making it. Only a relative handful of people wanted it. It was too big for the mobility most people need. So now they make smaller laptops and a cinema display that is 27" for when you really need a bigger screen.

     

    Apple has proven incredibly good at putting features people want (and are willing to pay for) into well designed, well made devices. Samsung just throws combinations of things out into the market and sells them cheap. A hockey puck that plays MP3s! A cheese grater that connects to Skype! A bowling ball that opens up into a tablet!

     

    When Steve Jobs came back to Apple the first big move he made was to focus the company on doing a few things well instead of trying to do everything for everybody.

     

    It was a wise move then. It is not bad to remember it now.
    13 Jun 2013, 10:00 AM Reply Like
  • Dodurgali
    , contributor
    Comments (131) | Send Message
     
    Keep praying!
    13 Jun 2013, 10:12 AM Reply Like
  • SP5524
    , contributor
    Comments (86) | Send Message
     
    First of all, anything they are considering has nothing to do with feeling pressure from Samsung. Or anybody. Nor is anything they do a reactionary measure.
    13 Jun 2013, 08:04 AM Reply Like
  • WmInce
    , contributor
    Comments (73) | Send Message
     
    Isn't that called "ignorance?"
    13 Jun 2013, 09:58 AM Reply Like
  • Mondego
    , contributor
    Comments (421) | Send Message
     
    Sounds like what BBRY did. Yep.
    13 Jun 2013, 10:34 AM Reply Like
  • SP5524
    , contributor
    Comments (86) | Send Message
     
    Its not ignorance. They're strategy is based on careful consideration and research and they then make a decision. To say that anxiety or pressure from Samclone prompts a haste management decision at Apple is garbage.
    13 Jun 2013, 02:33 PM Reply Like
  • winningtrader
    , contributor
    Comments (2459) | Send Message
     
    Apple's new innovation technology is to see what other did 18 months ago and try to do it now.
    13 Jun 2013, 08:09 AM Reply Like
  • Kurt Windibank
    , contributor
    Comments (1304) | Send Message
     
    Apple is losing market share because of their one phone for all approach.

     

    I hope they keep that approach.
    13 Jun 2013, 08:14 AM Reply Like
  • Davidoff
    , contributor
    Comments (409) | Send Message
     
    I hope that they don't consider abandoning a regular size iPhone, cause for me even the iPhone 5 has a too big screen. iPhone 4/4s has the perfect screen size for a large part of the customers and it would be quiet senseless to start offering only 5" screens. If they want to release a phablet they should abandon their one model policy. I'm sure that people who prefer Galaxy over an iPhone would certainly not start buying iPhones just because they'd release a phablet.
    13 Jun 2013, 08:27 AM Reply Like
  • mmaalb
    , contributor
    Comments (21) | Send Message
     
    Apple has been delayed in responding to many consumer preferences for bigger screen phones. It is not a matter of innovation since it already exist. It is just offering what the consumer wants. They have lost market share to Samsung only because of stubbornness.
    13 Jun 2013, 08:40 AM Reply Like
  • Doyle3000
    , contributor
    Comments (1977) | Send Message
     
    Wow anyone thinking that these snippets from "sources" are reliable are just flat out naive. This is pure conjecture and shouldn't be printed as business news.
    13 Jun 2013, 08:55 AM Reply Like
  • Cintos
    , contributor
    Comments (206) | Send Message
     
    iPhablet is here - iPad mini, with bluetooth headset and iOS7's built-in VoIP. The carriers will not be happy, no more than the were when Apple turned the entire ecosystem for phones upside down. Perhaps this is where they dump the product, because Android lets them customize their delivered phone experience and fragment the Android marketspace, just like Verizon did in the old days when the dummied down Motorola's product so it could not connect via USB to off-load photos - you had to use their network for an added fee.

     

    Now that I carry a iPad mini, I would really like to dump the big iPhone 5 and get a 3" or smaller iPhone for my pocket.Perhaps that is actually on my wrist..

     

    Apple has shown it is capable of cannibalizing their own children to move forward. Much to the chagrin of their competitors.
    13 Jun 2013, 08:58 AM Reply Like
  • pagreen1966
    , contributor
    Comments (661) | Send Message
     
    Sounds like the iPhone has reached the stage of its product cycle when Apple implements a strategy of differentiation just like they did with the ipods when they introduced them in different colours, sizes and price points.

     

    I assume Apple are almost ready to release their new game changing product and the iPhone can gradually take a less prominent role in its range of products.
    13 Jun 2013, 09:14 AM Reply Like
  • JG2000
    , contributor
    Comments (492) | Send Message
     
    Since Apple cannot prevent leaks in their supply chain it might make sense to deliberately change specs late in the cycle to enforce a degree of obfuscation/secrecy(?)
    13 Jun 2013, 09:32 AM Reply Like
  • Tales From The Future
    , contributor
    Comments (7572) | Send Message
     
    Highly doubtful rumors - except for the cheaper iPhone. We shall see.

     

    4.7'', maybe as a stretch, but the 5.7'' doesn't look at all like something AAPL would do (or it's not a phone and they use the screen for something else...).
    Developers would have to develop for fur different sizes, highly unlikely.
    13 Jun 2013, 09:44 AM Reply Like
  • scott trader
    , contributor
    Comments (7018) | Send Message
     
    I like choices........I like a small pocket phone. A large iPad for my laptop replacement at present....for travel I take the mini and my nano touch....the more the better..
    13 Jun 2013, 12:33 PM Reply Like
  • 2ng
    , contributor
    Comments (219) | Send Message
     
    How many of all of you are not americans?
    13 Jun 2013, 01:20 PM Reply Like
  • Gary Bushwacher
    , contributor
    Comments (543) | Send Message
     
    Mulling is not in the Apple lexicon.

     

    Therefore I give this "rumor" no cred
    13 Jun 2013, 01:22 PM Reply Like
  • Michael Blair
    , contributor
    Comments (5097) | Send Message
     
    Different form factors and price points could be what Apple needs to sustain growth. Failing to meet competition in key markets has caused more than one company to fall into disarray from a seemingly unshakeable position. There would definitely be demand for millions of lower priced phones and for "phablets" running iOS.
    13 Jun 2013, 08:24 PM Reply Like
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