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Despite Netflix's (NFLX) propensity to upset its users during 2011 over price hikes, members...

Despite Netflix's (NFLX) propensity to upset its users during 2011 over price hikes, members watched over 2B hours of TV shows and movies via the company's streaming service during Q4. Could this signal a turnaround in sentiment? Shares +1.3%. (PR)
Comments (2)
  • joey554
    , contributor
    Comments (605) | Send Message
     
    I call bullshit!!! That would be 100 hours per subscriber. There isn't even 100 hours of content worth watching.
    4 Jan 2012, 11:04 AM Reply Like
  • D_Virginia
    , contributor
    Comments (2280) | Send Message
     
    100 hours per subscriber over a quarter? Doesn't sound too unreasonable. At ~13 weeks, that's a little less than 8 hours per week per subscriber.

     

    Remember also that a "subscriber" is really an "account" which frequently is used by multiple "people" in a "household".

     

    A family of four could probably go through a lot of Netflix content in a given week, with mom watching different stuff than dad, and bro watching different stuff than sis.

     

    Plus there were a couple of holiday weeks in this quarter when not much else was on TV, plus the end of the fall prime time seasons.

     

    And besides, this is America, 8 hours of TV per week is nothin!
    4 Jan 2012, 05:27 PM Reply Like
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