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Following Apple's retail lead again, Microsoft (MSFT -0.9%) is opening 600 "Windows Stores" with...

Following Apple's retail lead again, Microsoft (MSFT -0.9%) is opening 600 "Windows Stores" with 1.5K-2.2K sq. feet of real estate inside of Best Buy (BBY +0.6%) outlets, and another 100 within Canadian electronics chain Future Shop's stores. Like Microsoft's own retail outlets, both Microsoft and OEM partner hardware will be shown off. Also: Microsoft is set to launch an ad campaign that will simultaneously promote Windows 8 and Windows Phone, and the well-plugged-in Mary-Jo Foley reports hearing Microsoft's restructuring could yield "two leaders for each of its new business segments" (for example, a consumer head and a business head for the Services unit).
Comments (6)
  • Excellent news for $NOK
    13 Jun 2013, 01:19 PM Reply Like
  • Isn't this really following Samsung's lead? They have the "stores" in Best Buy already.
    13 Jun 2013, 01:22 PM Reply Like
  • I thought nobody shops at best buy?
    13 Jun 2013, 01:28 PM Reply Like
  • Everyone shops at best buy, they just go back home and actually purchase the products online for less money.
    13 Jun 2013, 01:52 PM Reply Like
  • I bought my samsung tv from best buy next day delivery free since it was over a certain price point...


    Now that Best buy will pretty much match any price it makes little sense to be loyal to amazon or online retailers unless you just hate local.


    Best Buy is here to stay for now... people still like being able to walk out with stuff as long as the price is similar
    13 Jun 2013, 02:19 PM Reply Like
  • Yet there top line ex Europe has been essentially flat. Nice try though.
    14 Jun 2013, 09:10 AM Reply Like
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