Global mobile ad sales will grow 79% in 2013 to $15.8B, and Google (GOOG) will account for...

|By:, SA News Editor

Global mobile ad sales will grow 79% in 2013 to $15.8B, and Google (GOOG) will account for $8.85B (56%) of them on the back of 92% growth, estimates eMarketer. Facebook's (FB) mobile ad sales are seen rising over 4x to $2.04B (12.9% share), Pandora's (P) 67% to $400M, Twitter's 121% to $310M, and Millennial Media's (MM) 71% to $120M. Total digital (Web/mobile) ad sales are expected to rise 10% in 2013 to $116.8B, with Google growing 19% to $38.8B, Facebook 38% to $5.89B,  Microsoft (MSFT) 22% to $2.08B, LinkedIn (LNKD) 46% to $380M, and Yahoo (YHOO) just 3% to $3.63B. (U.S. mobile estimates)