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Global mobile ad sales will grow 79% in 2013 to $15.8B, and Google (GOOG) will account for...

Global mobile ad sales will grow 79% in 2013 to $15.8B, and Google (GOOG) will account for $8.85B (56%) of them on the back of 92% growth, estimates eMarketer. Facebook's (FB) mobile ad sales are seen rising over 4x to $2.04B (12.9% share), Pandora's (P) 67% to $400M, Twitter's 121% to $310M, and Millennial Media's (MM) 71% to $120M. Total digital (Web/mobile) ad sales are expected to rise 10% in 2013 to $116.8B, with Google growing 19% to $38.8B, Facebook 38% to $5.89B,  Microsoft (MSFT) 22% to $2.08B, LinkedIn (LNKD) 46% to $380M, and Yahoo (YHOO) just 3% to $3.63B. (U.S. mobile estimates)
Comments (4)
  • from this point of view, FB's growth rate is incredible. At this rate, FB's ad revenues will catch up to GOOG in 3-4 years.
    13 Jun 2013, 03:50 PM Reply Like
  • It is possible. FB's ad revenues clearly increasing exponentially. It is big sucess.
    14 Jun 2013, 10:19 AM Reply Like
  • Where do you calculate this from the data, Facebook catching up to Google?

     

    If you hold Google's 19% growth rate constant over four years, they'll be doing $77.8 billion in digital ad revenues, while Facebook, at a constant 38% growth rate equates to $21.4 billion.
    15 Jun 2013, 11:31 AM Reply Like
  • Sorry, but doubtful as long as Zuck is leading this co..
    13 Jun 2013, 04:27 PM Reply Like
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