Wal-Mart (WMT), never seen as a trendy retailer, is nonetheless stepping up its mobile and...

|About: Wal-Mart Stores, Inc. (WMT)|By:, SA News Editor

Wal-Mart (WMT), never seen as a trendy retailer, is nonetheless stepping up its mobile and social media efforts: the company's @WalmartLabs division announced today it's acquiring mobile app development agency Small Society. The purchase is the division's fourth in the last 9 months; in April, it spent $300M to acquire social media content organizer Kosmix.