A "Groupon 2.0" is emerging, wrote Deutsche's Ross Sandler in an upgrade that had a big effect...
A "Groupon 2.0" is emerging, wrote Deutsche's Ross Sandler in an upgrade that had a big effect on shares (GRPN +11.4%). Whereas "Groupon 1.0" was dependent on a "push model" of mass e-mails highlighting a handful of deals, 2.0 will rely on a "pull model" in which consumers turn to Groupon (via its site, apps, and searches) for personalized deals on a much larger inventory of content. With 45% of its North American transactions coming from mobile, Sandler claims Groupon is "the most mobile penetrated e-commerce company" his firm tracks. He didn't touch on Europe, which has remained a weak spot. Some major hedge funds are staring at big gains.
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