Amazon's (AMZN) Lovefilm subsidiary is gearing up for a battle royale with Netflix (NFLX) for...

|By:, SA News Editor

Amazon's (AMZN) Lovefilm subsidiary is gearing up for a battle royale with Netflix (NFLX) for dominance of the U.K. streaming market by inking deals with the BBC and ITV. Lovefilm, which also operates in Germany and Scandinavia, could prove a serious rival to Netflix in the U.K. on account of its ability to offer integrated DVD/streaming packages.