Nissan (NSANY.OB) is threatening to put a damper on the summer profits of the Big Three (GM, F,...

|About: Nissan Motor Co., Ltd. ADR (NSANY)|By:, SA News Editor

Nissan (NSANY.OB) is threatening to put a damper on the summer profits of the Big Three (GM, F, FIATY.PK) automakers with new aggressive pricing stemming from a lower yen and an urge to gain market share in the U.S. What to watch: Nissan's "scorched-earth" pricing policy is running up against an onslaught of new models from Detroit with positive reviews. The U.S. automakers may hold the line on prices - unless Toyota (TM) gets aggressive as well and forces the issue.