Campbell (CPB) is acquiring Denmark's Kelsen Group, owner of the Kjeldsens and Royal Dansk baked snack brands (the latter is known to U.S. consumers for its butter cookies), from P-E firm Maj Invest for an undisclosed sum. Kelsen had 2012 sales of $180M, has been growing at a "compound double-digit rate" since '09, and has seen its Chinese sales grow at a 28% CAGR over the last 3 years. The deal will bolster a baked snack business that includes the Pepperidge Farm cookie/cracker brand, and the Arnotts Australian biscuit brand. It's expected to be "modestly accretive" starting in 2014.
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