Even as Comcast (CMCSA) inks a broad-reaching deal with Disney (DIS) covering the distribution...

|About: Comcast Corporation (CMCSA)|By:, SA News Editor

Even as Comcast (CMCSA) inks a broad-reaching deal with Disney (DIS) covering the distribution of ESPN content, the company's NBCUniversal division is taking aim at Disney's cash cow through the launch of NBC Sports Network. Soaring distribution costs for sports content, of which ESPN represents a large chunk, give pay-TV providers an incentive to achieve a measure of vertical integration.