Oracle (ORCL) is announcing the availability of its Big Data Appliance (BDA), a high-end...

|About: Oracle Corporation (ORCL)|By:, SA News Editor

Oracle (ORCL) is announcing the availability of its Big Data Appliance (BDA), a high-end solution for the fast-growing analytics market. Like Oracle's Exadata and Exalogic machines, the product features an integrated package of hardware and software out of the box. Initial reactions to BDA were mixed, but Larry Dignan thinks its lower-than-expected price tag suggests Oracle means business.