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General Motors (GM) passed Toyota (TM) to top the J.D. Power & Associates’ Initial...

General Motors (GM) passed Toyota (TM) to top the J.D. Power & Associates’ Initial Quality Study for the first time in 27 years. It was almost a clean sweep for the automaker as Chevrolet, Buick, GMC, and Cadillac all ranked above average in the study. Automobile industry analysts think the achievement will help GM with marketing as the reputation of its brands strengthens.
Comments (3)
  • Sam Liu
    , contributor
    Comments (3864) | Send Message
     
    It is gonna be difficult to convince American car buyers that a GM is superior to a Toyota
    20 Jun 2013, 07:35 AM Reply Like
  • tcbracing
    , contributor
    Comments (295) | Send Message
     
    That is because a majority of the population does not think for themselves. Unfortunately, fact checking has become a lost art.
    21 Jun 2013, 08:49 AM Reply Like
  • elroy
    , contributor
    Comments (88) | Send Message
     
    GM has made great strides to close the quality gap but the perception gap still exists.

     

    If you read some of the blogs, you will still see references to vehicles like the Vega even though that was almost 40 years ago.

     

    It works the other way too. Manufacturers like VW are growing market share based upon the reputation for quality even though JD Power has them near the bottom.

     

    Proof that quality initiatives pay for themselves.
    20 Jun 2013, 03:26 PM Reply Like
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