IBM's efforts to sell directly to CMOs and other front-office execs will lead it to...
IBM's efforts to sell directly to CMOs and other front-office execs will lead it to "increasingly collaborate and compete with companies like [ad agencies] WPP, Omnicom and Publicis," observes IDC's Gard Little. A need for new growth opportunities (revenue is expected to fall 0.9% Y/Y in 2013), together with the fact non-IT execs are becoming more interested in tools for analyzing business data and interacting with customers/partners, has led IBM to broaden its horizons beyond traditional CIO-focused solutions. The company's new cloud apps/services help drive this home.
From other sites
Video at CNBC.com (Aug 13, 2016)
Video at CNBC.com (Aug 5, 2016)
Video at CNBC.com (Jul 22, 2016)
Video at CNBC.com (Jul 21, 2016)
Video at CNBC.com (Jul 19, 2016)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs