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"A successful spokesperson personifies a brand," WSJ notes, but according to Columbia Business...

"A successful spokesperson personifies a brand," WSJ notes, but according to Columbia Business School's Michel Pham, Men's Wearhouse's (MW -0.2%) George Zimmer was "slightly more expendable" than say a Steve Jobs. The Journal also reminds investors that while a so-called "spokes-executive" can be a "cheap" brand-building strategy, it can also go sour when the individual to which the brand is inextricably linked fails. (Previous: I, II, III)
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